Why should you Stage your home?
When you are ready to place your home on the market, it becomes a product, and similar to a product on the shelf at your local store, the product has features and benefits as well as pluses and minuses, but most importantly it has competition.
To beat the competition in any market, your product must be priced right, and look better than the other products on the shelf. For example; imagine you are walking through a grocery store and you see two cans of green beans. Both cans are exactly the same, except one is dusty and dented, while the other appears to be in excellent condition. Which can would you choose? The clean well maintained product, right?
Selling your home is no different. Your home is one of many homes for sale in the marketplace, therefore you must present it to potential homebuyers in the best way possible…the first time…and every time. That’s why it is so important to Stage® your property first, before putting it on the market. Any real estate agent can tell you that the majority of showings happen within the first 2 weeks of putting a house on the market. Since you only get one chance to make that first impression, does it not stand to reason that you want every person who walks through your door to see your property in its best light?
In today’s competitive Real Estate market, properties that are not “move-in ready” are often crossed off the potential buyer’s list, even though your house may actually be the perfect property. While all potential buyers have their own style and taste, buyers today live extremely busy lives and are often two income families looking for “move in ready” spaces. Equity Enhancers recommendations will help transform your property to “move in ready”. Potential buyers will see that they can move in, and then slowly make changes to fit their personal taste and lifestyle.
Staged® Homes traditionally present themselves better than the competition by being clean, clutter-free, and ready to show to prospective buyers.
Accredited Staging Professionals™ follow a proven system for arranging furnishings, to create a positive impact on buyers the second they walk through the door. An Accredited Staging Professional™ maximizes property appeal for the broadest market segment possible… more interest… more chances to sell! An Accredited Staging Professional™ teaches the Seller why his/her HOME is now a product that needs marketing & how to keep it Staged® right through the selling process. The focus is making the property more marketable by appealing to the greatest number of prospective buyers. The Ultimate goal of Staging® is to place the home in its best showcase condition, to allow it to sell for the best possible price in the shortest possible time.
The information above comes directly from the Equity Enhancers website written by Jason Maxwell,, National Staging® Expert for Equity Enhancers – Home Staging and Design, Inc., Dallas, Texas.
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